Maui Jim

Inspired by Hawaii. Made to See the World Differently.

Born on the beaches of Maui, Hawaii, in 1987, Maui Jim began with a simple mission: to protect eyes from the intense Hawaiian sun while revealing the vibrant colours of the world.

What started as a small collection of sunglasses has evolved into a globally recognised premium eyewear brand, celebrated for its exceptional lens technology, optical clarity and effortless island-inspired style.

Combining advanced polarised lens technology, premium materials and timeless designs, Maui Jim sunglasses are crafted to transform the way you experience the outdoors.

From crystal-clear ocean blues to lush tropical greens, every pair is designed to enhance natural colour, reduce glare and provide outstanding visual comfort.

PolarizedPlus2® —
Colour You Can Feel

PolarizedPlus2® lens technology, designed to do more than simply darken your surroundings. By reducing harsh glare while enhancing colour, contrast and detail, Maui Jim lenses reveal the world in remarkable clarity and vibrancy.

With UV protection, anti-reflective treatments and scratch-resistant, water- and oil-repellent coatings, Maui Jim sunglasses combine advanced optical performance with everyday practicality.

Hawaiian Heritage &
Effortless Style

Inspired by the natural beauty and laid-back lifestyle of Hawaii, Maui Jim brings together island-inspired aesthetics, contemporary design and everyday versatility. From classic aviators and refined everyday frames to bold, sporty wraparound sunglasses, the collection offers distinctive styles to complement every personality and lifestyle.

Premium Lens Materials & Prescription Innovation

MauiBrilliant™ lenses offer outstanding optical clarity in a lightweight design, while Maui Ultra lenses combine vibrant colour enhancement with high impact resistance for active lifestyles.

For prescription sunglass wearers, Maui Jim also offers advanced MauiPassport™ single-vision and MauiPassport™ 2.0 progressive lens designs, digitally compensated to provide clear, comfortable vision across the lens.